- Snapchat surpasses Facebook and others with 10 billion video views
Facebook may rule the number of active users, but Snapchat runs away with the video views. In fact, a recent report from Bloomberg states that there are 10 billion video views daily on Snapchat versus 8 billion on Facebook.
How is this possible? The technicalities…
Snapchart considers a video viewed as soon as someone starts watching it. However, Facebook considers a video viewed after it has been watched for 3 seconds. Lastly, Youtube considers a video viewed after 30 seconds. So in reality, we are currently comparing apples to oranges. Based on my personal experience of clicking on a Facebook video and quickly stopping it (and some rough math), if we were comparing apples to apples, I think Facebook would be the big winner.
Snapchat’s numbers in details…
April 2015: 4 billion video views daily
November 2015: 6 billion video views daily
February 2016: 8 billion video views daily
March/Arpil 2016: 10 billion video views daily
Just based on the above referenced data, we at SnapchatInsider expect to be video views over 12 billion in the next 2 months.
In comparison to Facebook, Snapchat is a newborn and based off of Snapchat’s release, 60% of users are between the ages of 13 and 34. This targeted demographic surpasses those on Facebook, Instagram, and Twitter. Despite only being around for a few years, Snapchat has a lot of room to ramp as other social media competitors seem to have reached a plateau, for now.
On a personal note, one of my friend’s sons who is a 14 year old freshman in high school uses Snapchat exclusively to text his parents. He enjoys the disappearing snap feature where he can easily do something goofy or spontaneous and know that it will disappear and started to use the recent story feature and loves the responses he receives from friends. If he’s just one freshman, we can only imagine if this was the case at other high schools around the country. With the current 100 million active users on Snapchat, we can easily see this user base increase exponentially (maybe not to Facebook level, but at least 2x more than current Snapchat levels).