- Presidential candidates are using social media like Snapchat, Facebook, Instagram and Twitter to expand outreach
- First time that candidates have used Snapchat as a resource
- Do Snapchatters have rights to take selfies when voting?
As with every presidential election, candidates from all sides are fighting to win over voters. This year, with such a close race, we anticipate all candidates to increase their spending budget and outreach on social media. This includes pics and posts via Facebook and Instagram, tweets on Twitter and snaps and videosnaps on Snapchat.
If you recall, President Obama was the first president to successfully use social media to his advantage with Ask Me Anything on Reddit. Part of his strategy was to capture the eyes and hearts of minority voters along with young voters. Quickly after being elected President, he took over the White House Instagram. With the 2016 election, candidates are targeting all voters via social media, specifically young voters and the undecided voters.
Donald Trump has been found bashing his rivals on Twitter. Hilary Clinton and Jeb Bush have been found on Instagram and are the first to use Snapchat. Bernie Sanders energize Millenials on YouTube. With the use of social media, candidates have received more publicity than ever as posts and message go viral.
Selfies are banned in most states…
With the election right around the corner, many voters will want to share their experience with others. What better way to commemorate the memory than with a selflie with your ballot at the polls. Bottom line, it shows that you are:
- Patriotic by enacting your right to vote
- Voicing your opinion and following your beliefs
- Choosing your leader
- Taking action vs. just talking about it
Don’t get too excited yet. Some states like Pensylvania, however, have banned selfies as they believe that the right of free speech clashes with privacy of voting, which they suggest could compromise an election. This thought process is archaic as it dates back to times when people could manipulate or otherwise “fix” elections.
In a recent court filing, Snapchat has termed “ballot selfies” as a key part of how the younger generation (Millenials) of voters participate in the political process and express civic pride. From what history and experience has shown us, it is critical for social media like Snapchat to empower the voice of the next generation, which translate to more voter participation.
As of right now, the states that allow ballot photography include: New Hampshire, North Dakota, New York, Oregon, South Carolina, Washington, and Wyoming. Will you be snapping on election day?